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BIA 658 Social Network Analytics (3)

August 25, 2022

This course focuses on network concepts, including graph-theoretic fundamentals, centrality, cohesion, affiliations, equivalence and roles, as well as design issues, including data sampling and hypothesis testing. Another focus of this course is on marketing applications of social network analysis — in particular, the use of knowledge about network properties and behavior, such as hubs and paths, the robustness of the network, and information cascades — to better broadcast products and search targets.